No products in the cart.

Select Page

What is Idaly Hair Care?

by | May 21, 2020

As a Latina hairstylist I have always had the dream of creating quality hair care products for my Latina clients. I’m a Mexican immigrant born in the beautiful city of Morelia, Michoacan. My parents and I immigrated to this country when I was only a year old. I am married to my best friend and business partner, Hugo Antunez. We have a 20-month-old boy who brings so much joy to our lives and always keeps us busy!

As a hairstylist who specializes in coloring, cutting, and styling Latina hair, I wanted to create a hair care brand that represented my culture and embraced our beauty. A brand other Latinas could identify with. A brand that came from nothing like our parents, but still pushes through every day to give our customers the best we can!

Idaly is a complete hair care line with cleansing, moisturizing, and styling products. Just like other Latinas who grew up speaking both English and Spanish, our product names are in Spanglish and represent our culture.

This is only the beginning for Idaly Hair Care. We will continue to strive to make our Latinas proud to support a brand that understands them and their needs. We pride ourselves in representing who we are and embracing Our Beauty, Our Culture.

Joanna is the co-founder of Idaly Hair LLC | Follow Joanna on Twitter | Instagram